This booklet is to help and inspire you with a variety of hints and tips to promote and boost your business in-store and online. Success in retail needs full commitment in terms of business acumen and creative thinking. Consumers look to retail stores for ideas. They want to be inspired.

If you have more than one website, make sure you create links between them so you can cross promote and drive traffic.

Send a regular newsletter to them with specific offers only available through your website. You can also give the same offers to customes who come into your store or include it on any flyers. This encourages traffic to your website to see what additional products and services you offer.

To help navigate your way through, we’ve created 7 separate sections covering various elements of your business.