After the success of the M35 comes the next step up in Kodak's reusable camera range, the Kodak M38. The next camera in the Reto Kodak lineup comes in 6 colours and features a fixed focus lens, manual wind/ rewind, and a switchable on/off flash, the Kodak M38 also has a built-in exposure counter and comes with a Kodak branded wrist strap and card with QR Code link to the instruction manual.